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Building a Major Saudi Enterprise: From Licensing to Sustainable Expansion
A practical guide to building a major Saudi enterprise: governance, diversified funding, talent, technology, compliance, brand, and disciplined expansion.
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HAWJAN articles and the latest agency news — on brands, campaigns and content, and on making an impact people feel.
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Articles4 min read
Building a Brand for an Emerging Saudi Restaurant: From Concept to Loyalty
A practical guide to building a brand for an emerging Saudi restaurant: from defining the promise and the real guest, to visual and verbal identity, guest experience, the menu, daily marketing, and measurement and documentation for scale.
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